Pinterest is a new social media platform that has quickly become as important as Facebook and Twitter are to publishers.According to a Shareaholic study, Pinterest refers more traffic to publishers than YouTube, Reddit, LinkedIn, MySpace or Google+ — for retailers especially. It refers nearly as much as Twitter.
“Pinterest, my goodness, shocks us. I wouldn’t say it’s taking over, but it’s getting more and more traction,” says Birchbox cofounder Katia Beachamp.
“It’s beautiful and the audience is really responsive. They’re seeking a beautiful experience, but they’re in the mindset of shopping.”
If you want your site to get in on the action, you’ll need to add a Pin-It button, which resembles Twitter’s Tweet and Facebook’s Like buttons. The buttons can be added to individual articles, videos or pictures.
Here’s how to implement the latest social traffic driver on your site.
First, you should create a Pinterest page. People can follow your site just like they can on Twitter or Facebook fan pages.
Copy, paste and embed the code where you'd like the button to appear on your site. It will encourage your readers to follow the publication on Pinterest.
Then copy and paste the html on your site. You can add the buttons as many times as you like on a page, one per product or article. This is a good option for catalogues or e-commerce stores.
As soon as one person pins an item it will show up in the Pinterest feed for the 10,000,000 monthly unique users to ogle at.
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