BII CHART OF THE DAY: Pinterest Already Drives As Much Traffic As Twitter

Yesterday Pinterest raised $100 million at a $1.5 billion valuation in a round led by Japanese e-commerce giant Rakuten. 

The valuation seems entirely justified to us, and one datapoint that goes to showing why is the fact that, according to this chart from Capstone Investments’ Rory Maher, Pinterest already drives as much referral traffic as Twitter, despite being much younger and smaller. On the internet, of course, traffic is money.

All the more for Pinterest given that on the site much of the activity seems to be commerce-related. This is why Pinterest brought in Rakuten, to leverage its expertise in building successful commerce marketplaces, as we explore in a note this morning →

social media traffic referrals

Photo: Capstone Investments

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