Pinterest announces 'buyable pins' so you can finally put your pinboards into your closet

You can finally start buying things directly from Pinterest, the company announced at an event Tuesday morning.

You’ll soon start seeing blue “Buy it” buttons next to certain “buyable” pins. Click the button, and you’ll get more product images, and the option to check-out using Apple Pay or your credit card.

Later this month, the Buy button will roll out with millions of products from partners like Macy’s, Nieman Marcus, Nodstrom, and local boutiques.

“People have been super clear,” Pinterst cofounder Ben Silbermann said. “They want to buy things on Pinterest.”

Silbermann said that Pinterest noticed that, even without the Buy button, 85% of people who were buying things from the site were doing it from their phones. So, the team made the buying experiences as mobile-friendly as possible.

“It’s our effort to make shopping specifically for your phone,” Silbermann said.

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