RadioShack Borrows A Trick From Apple In Its New Logo And Store Redesign

Radio ShackRadio Shack’s old look.

RadioShack, long the poor dowdy cousin of the electronics retail business, is sprucing up its image with a new logo and redesigned stores.

The new brand marque ditches the 1990s-style serif font in favour of a cleaner sans-serif font on the red encircled “R.”

And the stores will take on more curved shelf space and a clean, white background look.

The aim appears to be to solve the “problem” with the store: Consumers know RadioShack is cheap and will probably stock the little gadget they need, but you’ll probably have to dig around  to find it.

It’s somewhat reminiscent of what JCPenney is doing, which of course was inspired by the Apple and Target retail experiences.

Here’s a side by side of the old and new logos, courtesy of the Brand New blog:

Radio shack logo

And here’s a look at a prototype store, on Broadway in New York:

Radio shack logo

The outside of the store gets a facelift, too:

Radio shack logo

Here’s a wide view of the interior:

Radio Shack

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