Lululemon CEO Christine Day just announced that the brand plans to open standalone stores for men.
The brand has offered men’s clothing for several years, but faces a challenge in getting the male contingent in stores because the brand has generally been associated with women.
“As it stands now, most men wouldn’t shop at Lululemon,” Brian Sozzi, chief equities strategist at Belus Capital, told us. “It will take careful planning to pull off a successful launch.”
We found 10 photos of men wearing Lululemon and looking really good. Maybe sceptical guys out there will be inspired.
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