Tour The HQ Of Meetup, Whose Staff Built Their Own Office Furniture

meetup employee wearing bunny ears at work

Meetup was born out of the tragedy of 9/11, created as a way to help people in online communities connect in the real world and do meaningful things together. Over the past 10 years it has evolved into a network of almost 14 million members across 196 countries, organising about 400,000 meetups a month.

This isn’t to say the company hasn’t hit some roadblocks. The company lost 95% of its activity when it started to charge for organising a meetup, but co-founder and CEO Scott Heiferman has helped lead Meetup successfully through its new strategy.

The company is growing and doing interesting work, so we decided to check out where and how they do it. 

[slideshow]
[slide
permalink=”welcome-to-meetup-1″
title=”Welcome to Meetup!”
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image=”http://static.businessinsider.com/image/519fd5d5ecad043701000007/image.jpg”
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[slide
permalink=”the-office-immediately-gives-off-a-fun-and-quirky-vibe-perhaps-this-mannequin-with-a-lizard-mask-helps-contribute-to-that-2″
title=”The office immediately gives off a fun and quirky vibe, perhaps this mannequin with a lizard mask helps contribute to that.”
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image=”http://static.businessinsider.com/image/519fd5d7ecad043e0100000e/image.jpg”
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[slide
permalink=”the-companys-motto-is-do-it-ourselves-which-is-mounted-on-a-wall-near-the-entrance-there-joke-here-is-that-this-is-also-the-logo-of-80s-metal-star-ronny-james-dio-3″
title=”The company’s motto is Do It Ourselves, which is mounted on a wall near the entrance. (There joke here is that this is also the logo of ’80s metal star Ronny James Dio.)”
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image=”http://static.businessinsider.com/image/519fd5e3eab8ea3f7d00001d/image.jpg”
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[slide
permalink=”and-the-dio-attitude-isnt-just-for-the-fun-stuff-meetup-staff-originally-built-all-their-own-furniture-when-they-moved-into-this-space-in-2004-with-only-20-people-as-the-office-has-grown-they-have-been-able-to-repurpose-much-of-their-furniture-this-desktop-used-to-be-plexiglass-but-they-upgraded-it-to-wood-during-one-redesign-4″
title=”And the DIO attitude isn’t just for the fun stuff. Meetup staff originally built all their own furniture when they moved into this space in 2004 with only 20 people. As the office has grown, they have been able to repurpose much of their furniture. This desktop used to be plexiglass, but they upgraded it to wood during one redesign.”
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image=”http://static.businessinsider.com/image/519fd5d56bb3f71702000000/image.jpg”
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[slide
permalink=”meetup-opts-for-an-open-office-environment-5″
title=”Meetup opts for an open office environment.”
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image=”http://static.businessinsider.com/image/519fd5d969bedd823100000b/image.jpg”
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[slide
permalink=”which-encourages-lots-of-human-interaction–which-is-what-meetup-is-all-about-6″
title=”Which encourages lots of human interaction … which is what Meetup is all about.”
content=””
image=”http://static.businessinsider.com/image/519fd5da69bedd7a31000009/image.jpg”
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]
[slide
permalink=”looking-left-from-the-entrance-is-a-hallway-lined-with-meeting-rooms-on-one-side-and-columns-of-information-on-the-other-and-yes-that-is-someone-wearing-bunny-ears–we-will-meet-her-later-7″
title=”Looking left from the entrance is a hallway lined with meeting rooms on one side and columns of information on the other. And yes, that is someone wearing bunny ears … we will meet her later.”
content=””
image=”http://static.businessinsider.com/image/519fd5d86bb3f71602000004/image.jpg”
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]
[slide
permalink=”for-some-context-we-found-this-rack-in-the-back-so-costumes-are-not-uncommon-around-the-office-8″
title=”For some context, we found this rack in the back so costumes are not uncommon around the office.”
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image=”http://static.businessinsider.com/image/519fd5e5ecad044b0100000a/image.jpg”
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]
[slide
permalink=”back-to-the-columns-meetup-has-displays-on-each-column-with-different-information-this-one-lists-the-top-priorities-for-the-c-team-9″
title=”Back to the columns, Meetup has displays on each column with different information. This one lists the top priorities for the C-team.”
content=””
image=”http://static.businessinsider.com/image/519fd5e5ecad04b103000000/image.jpg”
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]
[slide
permalink=”the-first-room-along-the-row-is-meetups-product-testing-room-theyve-rigged-a-setup-where-they-can-record-how-people-interact-with-their-app-on-the-computer-and-it-can-be-simultaneously-watched-by-engineers-in-a-different-room-10″
title=”The first room along the row is Meetup’s product testing room. They’ve rigged a setup where they can record how people interact with their app on the computer and it can be simultaneously watched by engineers in a different room.”
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image=”http://static.businessinsider.com/image/519fd5d8ecad049403000000/image.jpg”
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]
[slide
permalink=”on-the-other-side-of-the-hall-are-small-meeting-rooms-with-meetup-themes-this-one-is-based-on-rooftop-gardening-11″
title=”On the other side of the hall are small meeting rooms with Meetup themes – this one is based on rooftop gardening.”
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image=”http://static.businessinsider.com/image/519fd5d069bedd062e000005/image.jpg”
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[slide
permalink=”at-the-end-of-the-meeting-rooms-is-the-meetup-kitchen-12″
title=”At the end of the meeting rooms is the Meetup kitchen.”
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image=”http://static.businessinsider.com/image/519fd5d069bedd0a2e00000b/image.jpg”
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]
[slide
permalink=”boasting-a-well-stocked-fridge-13″
title=”Boasting a well-stocked fridge.”
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image=”http://static.businessinsider.com/image/519fd5d0eab8eaee7f000003/image.jpg”
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[slide
permalink=”and-meetup-has-one-of-the-best-beer-selections-weve-seen-on-a-tour-14″
title=”And Meetup has one of the best beer selections we’ve seen on a tour.”
content=””
image=”http://static.businessinsider.com/image/519fd5ddecad04a403000004/image.jpg”
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[slide
permalink=”having-trouble-choosing-a-beer-spin-the-wheel-15″
title=”Having trouble choosing a beer? Spin the wheel.”
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image=”http://static.businessinsider.com/image/519fd5ddecad04fa7d000045/image.jpg”
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]
[slide
permalink=”prefer-something-non-alcoholic-grab-a-fountain-soda-meetup-co-opted-the-coke-symbol-to-brand-the-soda-machine-in-their-own-way-16″
title=”Prefer something non-alcoholic? Grab a fountain soda. Meetup co-opted the Coke symbol to brand the soda machine in their own way.”
content=””
image=”http://static.businessinsider.com/image/519fd5dbecad04087e00000d/image.jpg”
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]
[slide
permalink=”the-kitchen-is-also-a-great-meet-up-location-adrian-parsons-and-jimena-almendares-discuss-meetup-discovery-and-on-boarding-or-how-to-get-new-users-into-the-system-theyve-nicknamed-it-disco-boarding-17″
title=”The kitchen is also a great meet up location. Adrian Parsons and Jimena Almendares discuss Meetup discovery and on-boarding, or how to get new users into the system. They’ve nicknamed it “Disco Boarding.””
content=””
image=”http://static.businessinsider.com/image/519fd5dcecad044b01000003/image.jpg”
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]
[slide
permalink=”nearby-we-spotted-this-giant-face-18″
title=”Nearby we spotted this giant face!”
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image=”http://static.businessinsider.com/image/519fd5deecad04ba03000000/image.jpg”
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]
[slide
permalink=”it-belongs-to-duncan-ariey-who-made-it-for-halloween-last-year-19″
title=”It belongs to Duncan Ariey who made it for Halloween last year.”
content=””
image=”http://static.businessinsider.com/image/519fd5ddecad042d01000014/image.jpg”
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[slide
permalink=”ariey-a-quality-assurance-engineer-based-it-off-of-a-university-of-alabama-football-fan-who-would-hold-up-a-giant-mockup-of-his-face-at-games-20″
title=”Ariey, a quality-assurance engineer, based it off of a University of Alabama football fan who would hold up a giant mockup of his face at games.”
content=””
image=”http://static.businessinsider.com/image/519fd5de6bb3f7607c00000a/image.jpg”
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]
[slide
permalink=”here-is-the-meetup-space-from-the-other-side-of-the-office-that-is-meetup-co-founder-and-cfo-brendan-mcgovern-meeting-with-a-colleague-21″
title=”Here is the Meetup space from the other side of the office. That is Meetup co-founder and CFO Brendan McGovern meeting with a colleague.”
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image=”http://static.businessinsider.com/image/519fd5d96bb3f71702000007/image.jpg”
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[slide
permalink=”and-nearby-was-our-friend-with-the-bunny-ears-22″
title=”And nearby was our friend with the bunny ears.”
content=””
image=”http://static.businessinsider.com/image/519fd5d76bb3f71b02000004/image.jpg”
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]
[slide
permalink=”its-lisa-martens-who-has-been-with-meetup-for-two-and-a-half-years-as-a-community-specialist-she-helps-handle-customer-support-and-approve-and-deny-groups-to-make-sure-they-are-legit-23″
title=”It’s Lisa Martens, who has been with Meetup for two and a half years as a community specialist. She helps handle customer support and approve and deny groups to make sure they are legit.”
content=””
image=”http://static.businessinsider.com/image/519fd5e16bb3f7687e000011/image.jpg”
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]
[slide
permalink=”she-wears-many-hats-she-got-the-bunny-ears-on-the-day-of-our-tour-the-park-ranger-hat-means-she-is-on-the-phone-the-cowboy-hat-is-for-when-she-is-dealing-with-bugs-the-bunny-earshavent-been-assigned-a-specific-role-yet–24″
title=”She wears many hats. She got the bunny ears on the day of our tour. The park ranger hat means she is on the phone, the cowboy hat is for when she is dealing with bugs. The bunny ears haven’t been assigned a specific role yet …”
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image=”http://static.businessinsider.com/image/519fd5e269bedd4a31000000/image.jpg”
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[slide
permalink=”it-felt-like-there-were-little-collaborations-going-on-all-over-the-office-25″
title=”It felt like there were little collaborations going on all over the office.”
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image=”http://static.businessinsider.com/image/519fd5da69bedd712b000011/image.jpg”
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[slide
permalink=”though-some-prefer-a-little-space-to-spread-out-this-is-michael-fives-a-product-manager-at-meetup-for-the-past-year-and-a-half-26″
title=”Though some prefer a little space to spread out. This is Michael Fives, a product manager at Meetup for the past year and a half.”
content=””
image=”http://static.businessinsider.com/image/519fd5da69bedd5e2b000020/image.jpg”
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[slide
permalink=”there-are-lots-of-fun-decorations-around-the-office-27″
title=”There are lots of fun decorations around the office.”
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image=”http://static.businessinsider.com/image/519fd5e8eab8ea7e0100001b/image.jpg”
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]
[slide
permalink=”meetup-has-a-second-floor-which-serves-as-a-fun-room-heres-the-obligatory-startup-ping-pong-table-28″
title=”Meetup has a second floor which serves as a fun room. Here’s the obligatory startup ping pong table.”
content=””
image=”http://static.businessinsider.com/image/519fd5d469bedd743100000b/image.jpg”
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]
[slide
permalink=”-and-a-space-for-meetups-but-tonight-it-is-being-used-for-a-little-office-party-29″
title=”… and a space for meetups, but tonight it is being used for a little office party.”
content=””
image=”http://static.businessinsider.com/image/519fd5e66bb3f7997e000013/image.jpg”
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[slide
permalink=”upstairs-they-had-prepared-a-champagne-toast-30″
title=”Upstairs they had prepared a champagne toast.”
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image=”http://static.businessinsider.com/image/519fd5d2ecad04bb03000000/image.jpg”
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]
[slide
permalink=”cheers-31″
title=”Cheers!”
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image=”http://static.businessinsider.com/image/519fd5d2eab8eadc7a000013/image.jpg”
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]
[slide
permalink=”but-we-dont-linger-we-used-this-button-to-head-out-32″
title=”But we don’t linger. We used this button to head out.”
content=””
image=”http://static.businessinsider.com/image/519fd5d569bedd052e000018/image.jpg”
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]
[slide
permalink=”want-to-see-a-map-of-the-internet-33″
title=”Want to see a map of the Internet?”
content=”Here’s The Office You Get After Your New York Startup Becomes Worth $270 Million >
image=”http://static.businessinsider.com/image/514c86d469bedd446d00000f/image.jpg”
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]
[/slideshow]