The creative team at ad agency TBWA/Hakuhado recently won a major award for literally carving out the coolest campaign of 2014.
Launched in March last year for Japan’s Suntory Whisky, TBWA/Hakuhado used a tiny router chilled at -7C to carve ice cubes into incredible intricate shapes.
Here’s the ad:
Last week, it won the gold Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand and the gold Interactive Lotus (Best use of a single technology) trophy.
But there’s a whole lot more to the campaign than just the beautiful traditional ice house. Using the app Autodesk 123D to capture 3D images, the agency then got really wild.
A shiny dollar for the creative who pitched this one:
My eye! My eye!
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