Google Nuking The "Blogger" And "Picasa" Names

Larry Page

Photo: AP

Google will rebrand Picasa and Blogger as Google Photos and Google Blogs in coming weeks, according to a report on Mashable.Google is also working on a question and answer service based on Aardvark, which it acquired last year, and will incorporate that service into Google+ as well. It would make sense for the Aardvark brand to go away when that happens — expect something like Google Answers instead.

The rebranding comes as Google tries to tie more properties into its new Google+ social network. The company has even redesigned core products like Gmail and Google search so they look more like Google+. And in the past, Google has taken other acquired companies and given them a Google name — GrandCentral became Google Voice, for instance.

The rebrand is expected to take place in about six weeks, right around when Google+ is said to be moving out of beta into public availability.

One question: if Picasa becomes Google Photos, then what the heck is Photovine? Google registered that domain and copyright about a month ago and is apparently going to use it for some kind of social photo-sharing service. That would seem to tie right into Google+.

Google hasn’t commented on the report yet.

See also: Everything You Need To Know About Google+.

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