A Photoshopped NFL CoverGirl ad is circulating the web following the recent domestic abuse scandal involving Baltimore Ravens running back Ray Rice.
The NFL is under tremendous scrutiny after a video of Rice was released, showing Rice knocking his wife unconscious in a Las Vegas elevator. Shortly after, the NFL put out a statement saying it hadn’t seen a copy of the tape until the news broke. Turns out the NFL reportedly recieved the tape in April.
CoverGirl, a Procter & Gamble cosmetics company, is the official beauty sponsor of the NFL. Since the news broke, people have pointed to CoverGirl’s “Get Your Game Face On” campaign and urged that the cosmetic brand tell the NFL that its current commissioner, Rodger Goodell, should be fired. They have used a CoverGirl Baltimore Ravens image and Twitter to send this message.
The Huffington Post reports Adele Stan, a journalist, was the first person credited for creating the altered image.
Here’s what the original CoverGirl photo for the Baltimore Ravens looked like (it’s still up on the company’s website):
And here’s Stan’s original photoshopped ad:
Once the initial meme went viral the online community started to make the image look more and more realistic, until it looked like this:
CoverGirl released a statement on Monday and Tweeted, not specifically addressing the photoshopped ad, but taking a stand against domestic violence and asking that the NFL “take swift action on their path forward to address the issue of domestic violence.”
Here’s the full statement:
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