Tumblr’s Cool New York Headquarters, Where 600 Million Daily Pageviews Are Made

tumblr, january 2012, bi, dng

[credit provider=”Daniel Goodman / Business Insider”]

Here is the office of Tumblr, the super fast growing blogging platform that may be inspiring Facebook and has big plans for the future.We had to see where the magic happens.

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[slide
permalink=”the-tumblr-office-is-on-e-21-st-and-that-building-in-the-background-is-actually-home-to-business-insider-1″
title=”The Tumblr office is on E 21 St. and that building in the background is actually home to Business Insider.”
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[slide
permalink=”tumblr-splits-its-office-between-two-floors-the-top-one-is-where-most-of-the-staff-works-2″
title=”Tumblr splits its office between two floors. The top one is where most of the staff works.”
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image=”http://static.businessinsider.com/image/4f0e3010eab8ea060e000014/image.jpg”
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[slide
permalink=”of-course-a-big-logo-on-entry-3″
title=”Of course, a big logo on entry.”
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[slide
permalink=”there-is-a-book-case-on-entry-and-the-home-of-their-11-year-old-pomeranian-tommy-you-will-see-him-later-4″
title=”There is a book case on entry and the home of their 11-year-old Pomeranian Tommy. You will see him later.”
content=””
image=”http://static.businessinsider.com/image/4f0e2feaecad048c6000005d/image.jpg”
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[slide
permalink=”once-you-get-into-the-back-there-is-a-pretty-good-view-of-the-whole-office-it-spreads-out-across-one-half-of-the-building-with-a-kitchen-in-the-middle-5″
title=”Once you get into the back there is a pretty good view of the whole office. It spreads out across one half of the building with a kitchen in the middle.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fd0ecad04a864000037/image.jpg”
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]
[slide
permalink=”there-are-balloons-at-each-section-of-desks-this-cluster-is-over-the-engineers-work-stations-6″
title=”There are balloons at each section of desks. This cluster is over the engineers’ work stations.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fdbecad048c60000057/image.jpg”
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]
[slide
permalink=”andrew-greene-29-from-new-jersey-is-a-product-engineer-at-tumblr-and-is-working-on-improving-the-spam-filters-he-has-been-with-the-company-for-about-a-year-7″
title=”Andrew Greene, 29, from New Jersey, is a Product Engineer at Tumblr and is working on improving the spam filters. He has been with the company for about a year.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fdc69bedda867000045/image.jpg”
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]
[slide
permalink=”next-we-head-over-to-the-big-hanging-dice-8″
title=”Next we head over to the big hanging dice.”
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image=”http://static.businessinsider.com/image/4f0e2fd5ecad04d262000044/image.jpg”
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[slide
permalink=”the-designers-sit-here-and-they-have-another-great-view-of-the-office-9″
title=”The designers sit here and they have another great view of the office.”
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image=”http://static.businessinsider.com/image/4f0e2fd3ecad04c562000038/image.jpg”
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[slide
permalink=”zack-sultan-26-from-berkeley-ca-is-using-a-cool-pad-for-a-mouse-and-for-drawing-designs-he-said-that-tumblr-highlights-creativity-so-its-designs-should-be-simple-and-self-explanatory-and-put-the-spotlight-on-making-peoples-creations-look-as-sexy-as-possible-10″
title=”Zack Sultan, 26, from Berkeley, CA, is using a cool pad for a mouse and for drawing designs. He said that Tumblr highlights creativity, so its designs should be simple and self-explanatory and “Put the spotlight on making people’s creations look as sexy as possible.””
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image=”http://static.businessinsider.com/image/4f105b95ecad04be31000027/image.jpg”
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]
[slide
permalink=”these-tumblr-mugs-are-all-around-the-office-and-yes-that-is-a-really-really-old-computer-in-the-background-11″
title=”These Tumblr mugs are all around the office. And yes, that is a really, really old computer in the background.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fceeab8eab102000063/image.jpg”
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]
[slide
permalink=”it-belongs-to-justin-he-is-a-developer-working-on-tumblrs-ipad-app-12″
title=”It belongs to Justin, he is a developer working on Tumblr’s iPad app.”
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image=”http://static.businessinsider.com/image/4f0e2fe86bb3f70a0300003e/image.jpg”
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]
[slide
permalink=”the-computer-is-an-old-terminal-that-would-have-been-hooked-up-to-some-much-bigger-computer-in-the-old-days-now-justin-has-it-connected-to-his-mac-and-uses-it-for-his-own-terminal-applications-13″
title=”The computer is an old terminal that would have been hooked up to some much bigger computer in the old days. Now Justin has it connected to his Mac and uses it for his own terminal applications.”
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image=”http://static.businessinsider.com/image/4f0e2fe76bb3f71e0b00002e/image.jpg”
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]
[slide
permalink=”justin-got-these-pair-of-pink-slippers-as-a-gift-this-holiday-season-they-hang-on-a-wall-nearby-his-desk-14″
title=”Justin got these pair of pink slippers as a gift this holiday season. They hang on a wall nearby his desk.”
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image=”http://static.businessinsider.com/image/4f0e2fd169beddbd69000025/image.jpg”
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[slide
permalink=”the-tech-team-was-having-a-meeting-by-the-kitchen-15″
title=”The tech team was having a meeting by the kitchen.”
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]
[slide
permalink=”so-we-head-to-the-unicorn-16″
title=”So we head to the unicorn.”
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]
[slide
permalink=”and-meet-jason-walton-who-manages-the-companys-office-it-originally-from-texas-he-keeps-the-companys-systems-running-before-tumblr-he-worked-at-the-guggenheim-as-the-head-of-infrastructure-he-says-tumblr-is-a-lot-quieter-than-the-museum-where-there-were-more-events-going-on-17″
title=”And meet Jason Walton, who manages the company’s office IT. Originally from Texas, he keeps the company’s systems running. Before Tumblr, he worked at the Guggenheim as the head of infrastructure. He says Tumblr is a lot quieter than the museum where there were more events going on.”
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[slide
permalink=”the-kitchen-is-found-in-the-middle-of-the-office-18″
title=”The kitchen is found in the middle of the office.”
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image=”http://static.businessinsider.com/image/4f0e2ff3ecad04c562000046/image.jpg”
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]
[slide
permalink=”the-fridge-is-covered-with-letters-from-tumblr-fans-19″
title=”The fridge is covered with letters from Tumblr fans.”
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image=”http://static.businessinsider.com/image/4f0e2ff7ecad04b064000022/image.jpg”
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]
[slide
permalink=”-20″
title=””
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]
[slide
permalink=”and-some-fun-and-tender-complaints-21″
title=”And some fun, and tender, complaints.”
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[slide
permalink=”here-is-a-fun-drawing-among-all-the-letters-22″
title=”Here is a fun drawing among all the letters.”
content=””
image=”http://static.businessinsider.com/image/4f0e2ffa6bb3f70b03000031/image.jpg”
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]
[slide
permalink=”inside-the-fridge-23″
title=”Inside the fridge.”
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image=”http://static.businessinsider.com/image/4f0e2ff5ecad04a46400003c/image.jpg”
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]
[slide
permalink=”with-ice-coffee-on-top-24″
title=”With ice coffee on top.”
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caption=””
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]
[slide
permalink=”gotta-have-snacks-25″
title=”Gotta have snacks.”
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image=”http://static.businessinsider.com/image/4f0e3000eab8eaef0d000015/image.jpg”
caption=””
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]
[slide
permalink=”and-the-office-loves-the-fetco-coffee-maker-26″
title=”And the office loves the Fetco coffee maker.”
content=””
image=”http://static.businessinsider.com/image/4f0e2feceab8eab102000067/image.jpg”
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]
[slide
permalink=”the-other-beverage-options-27″
title=”The other beverage options.”
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image=”http://static.businessinsider.com/image/4f0e2feeeab8eafb0d00000a/image.jpg”
caption=””
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]
[slide
permalink=”this-is-a-seltzer-maker-our-guide-said-the-engineers-drank-so-much-seltzer-they-needed-to-get-their-own-machine-28″
title=”This is a seltzer maker. Our guide said the engineers drank so much seltzer they needed to get their own machine!”
content=””
image=”http://static.businessinsider.com/image/4f0e2fc86bb3f70803000046/image.jpg”
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[slide
permalink=”the-floor-of-the-kitchen-is-simple-concrete-but-most-of-the-office-has-warm-wood-flooring-that-is-tommy-over-there-29″
title=”The floor of the kitchen is simple concrete, but most of the office has warm wood flooring. That is Tommy over there.”
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image=”http://static.businessinsider.com/image/4f0e30056bb3f79f7f000064/image.jpg”
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[slide
permalink=”the-bathrooms-have-tumblrbots-for-signs-this-is-the-mens-room-30″
title=”The bathrooms have Tumblrbots for signs. This is the men’s room.”
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image=”http://static.businessinsider.com/image/4f0e2fcbeab8ea9709000013/image.jpg”
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[slide
permalink=”and-here-is-the-one-for-ladies-31″
title=”And here is the one for ladies.”
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[slide
permalink=”back-into-the-office-we-go-in-search-of-dinosaurs-32″
title=”Back into the office, we go in search of dinosaurs.”
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image=”http://static.businessinsider.com/image/4f0e2fdd69beddae64000059/image.jpg”
caption=””
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[slide
permalink=”nearby-is-annie-werner-a-texas-native-who-is-tumblrs-community-ambassador-for-the-arts-she-has-been-with-the-company-since-august-2010-and-works-to-engage-artists-and-art-institutions-and-helps-them-use-tumblr-33″
title=”Nearby is Annie Werner, a Texas native who is Tumblr’s Community Ambassador for the Arts. She has been with the company since August 2010 and works to engage artists and art institutions and helps them use Tumblr.”
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image=”http://static.businessinsider.com/image/4f0e2fdbeab8eaa702000047/image.jpg”
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]
[slide
permalink=”she-sits-next-to-topherchris-christopher-priceyes-that-is-him-tumblrs-editorial-director-and-the-man-behind-much-of-tumblrs-own-tumbling-he-joined-tumblr-in-2007-only-a-week-after-it-launched-34″
title=”She sits next to Topherchris (Christopher Price)…yes that is him, Tumblr’s Editorial Director and the man behind much of Tumblr’s own Tumbling. He joined Tumblr in 2007, only a week after it launched!”
content=””
image=”http://static.businessinsider.com/image/4f0e2fdd6bb3f79f7f000060/image.jpg”
caption=””
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]
[slide
permalink=”if-youve-ever-been-to-his-tumblr-topherchriscom-you-know-he-loves-dinosaurs-this-one-was-a-gift-from-the-giver-of-the-balloons-she-is-coming-up-35″
title=”If you’ve ever been to his Tumblr (topherchris.com) you know he loves dinosaurs. This one was a gift from the giver of the balloons (she is coming up).”
content=””
image=”http://static.businessinsider.com/image/4f0e2fe1ecad04c56200003e/image.jpg”
caption=””
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]
[slide
permalink=”he-bought-this-lighter-on-etsycom-from-a-tumblr-user-and-artist-36″
title=”He bought this lighter on Etsy.com from a Tumblr user and artist.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fe269beddd76400003f/image.jpg”
caption=””
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]
[slide
permalink=”he-is-also-a-big-fan-of-googley-eyes–these-sit-on-his-cabinet-37″
title=”He is also a big fan of googley eyes – these sit on his cabinet.”
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image=”http://static.businessinsider.com/image/4f0e2fdf69beddd76400003b/image.jpg”
caption=””
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[slide
permalink=”and-what-is-better-than-combining-dinosaurs-and-star-wars-seriously-awesome-38″
title=”And what is better than combining dinosaurs and Star Wars? Seriously, awesome.”
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[slide
permalink=”its-time-to-get-back-to-prowling-tumblr-and-the-internet-for-things-of-interest-39″
title=”It’s time to get back to prowling Tumblr and the Internet for things of interest.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fe0eab8ea8e7f000041/image.jpg”
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[slide
permalink=”here-is-rachel-fershleiser-this-is-her-fifth-day-at-tumblr-she-came-to-tumblr-from-the-non-profit-housing-works-bookstore-cafe-and-is-working-on-the-companys-outreach-to-authors-and-publishers-40″
title=”Here is Rachel Fershleiser, this is her fifth day at Tumblr! She came to Tumblr from the non-profit Housing Works Bookstore Cafe and is working on the company’s outreach to authors and publishers.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fe3eab8eaef0d000010/image.jpg”
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[slide
permalink=”there-is-a-big-freight-elevator-in-the-corner-41″
title=”There is a big freight elevator in the corner.”
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[slide
permalink=”it-has-an-old-school-button-42″
title=”It has an old-school button.”
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[slide
permalink=”and-a-recycling-sign-43″
title=”And a recycling sign.”
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[slide
permalink=”tumblr-art-from-tumblr-users-is-all-over-the-office-44″
title=”Tumblr art (from Tumblr users) is all over the office.”
content=””
image=”http://static.businessinsider.com/image/4f0e2fcb69bedd0a65000051/image.jpg”
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[slide
permalink=”and-here-is-tommy-the-11-year-old-pomeranian-tumblr-has-adoptedand-for-the-big-lebowski-fans-yes-the-dog-has-ing-papers-45″
title=”And here is Tommy the 11-year-old Pomeranian Tumblr has adopted…and for the Big Lebowski fans, yes the dog has %[email protected] papers.”
content=””
image=”http://static.businessinsider.com/image/4f0e3009eab8ea8e7f000045/image.jpg”
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[slide
permalink=”and-here-is-danielle-strle-the-balloon-queen-aka-upper-case-smiley-face-the-emoticon-and-not-the-words-and-yes-this-was-her-actual-job-title-for-her-first-six-months-at-tumblr-when-we-visited-it-was-her-one-year-anniversary-at-the-company-where-she-is-on-the-community-outreach-team-working-in-partnerships-and-that-is-tumblr-founder-david-karp-in-the-background-46″
title=”And here is Danielle Strle, the “Balloon Queen” AKA Upper-case Smiley Face (the emoticon and not the words – and yes this was her actual job title for her first six months at Tumblr). When we visited it was her one year anniversary at the company where she is on the Community Outreach team working in partnerships. And that is Tumblr founder David Karp in the background.”
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[slide
permalink=”she-has-these-cool-matchbox-citroen-cars-on-her-computes-and-there-is-another-set-of-googely-eyes-47″
title=”She has these cool Matchbox Citroen cars on her computes. And there is another set of googely eyes.”
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[slide
permalink=”the-tumble-in-48″
title=”The Tumble in…”
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[slide
permalink=”more-tumblr-art-49″
title=”More Tumblr art.”
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[slide
permalink=”here-is-a-meeting-room-in-the-back-corner-of-the-office-upstairs-50″
title=”Here is a meeting room in the back corner of the office upstairs.”
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[slide
permalink=”a-last-shot-of-tommy-and-we-are-heading-downstairs-51″
title=”A last shot of Tommy and we are heading downstairs.”
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[slide
permalink=”down-on-tumblrs-new-floor-there-are-social-and-meeting-areas-as-well-as-a-recent-addition-to-the-company-a-temp-receptionist-this-is-cassandra-henderson-but-she-goes-by-salsa-52″
title=”Down on Tumblr’s new floor there are social and meeting areas. As well as a recent addition to the company, a temp receptionist. This is Cassandra Henderson, but she goes by “Salsa.””
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[slide
permalink=”bike-racks-behind-the-reception-areait-gets-a-little-more-crowded-when-the-weather-is-nicer-53″
title=”Bike racks behind the reception area…it gets a little more crowded when the weather is nicer.”
content=””
image=”http://static.businessinsider.com/image/4f0e3016ecad04a26000005e/image.jpg”
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[slide
permalink=”the-main-waiting-area-meeting-in-session-54″
title=”The main waiting area. Meeting in session.”
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[slide
permalink=”some-educational-reading-on-the-table-55″
title=”Some educational reading on the table.”
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[slide
permalink=”towards-the-back-of-the-room-is-a-big-wooden-table-many-of-the-employees-eat-lunch-around-the-table-or-hold-impromptu-meetings-56″
title=”Towards the back of the room is a big wooden table. Many of the employees eat lunch around the table, or hold impromptu meetings.”
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image=”http://static.businessinsider.com/image/4f0e301969beddb264000054/image.jpg”
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[slide
permalink=”you-knew-they-had-some-entertainment-somewhere-the-requisite-ping-pong-table-57″
title=”You knew they had some entertainment somewhere. The requisite ping pong table.”
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image=”http://static.businessinsider.com/image/4f0e3017eab8eaa502000025/image.jpg”
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[slide
permalink=”and-meeting-rooms-with-some-cool-names-58″
title=”And meeting rooms with some cool names.”
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[slide
permalink=”here-are-some-awards-tumblr-has-received-tucked-away-in-the-orion-room-59″
title=”Here are some awards Tumblr has received tucked away in the Orion room.”
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[slide
permalink=”spidey-tumblr-art-60″
title=”Spidey Tumblr Art!”
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[slide
permalink=”great-name-61″
title=”Great name.”
content=””
image=”http://static.businessinsider.com/image/4f0e301feab8ea060e00001c/image.jpg”
caption=””
credit=””
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]
[slide
permalink=”and-a-shiny-table-62″
title=”And a shiny table.”
content=””
image=”http://static.businessinsider.com/image/4f0e3020eab8ea180e000012/image.jpg”
caption=””
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[slide
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title=”A lot of meetings everywhere.”
content=””
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caption=””
credit=””
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[slide
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title=”And everyone was busy at work so we are heading out.”
content=””
image=”http://static.businessinsider.com/image/4f0e302969beddb364000044/image.jpg”
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[slide
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title=”Want to see one of the places the Tumblr guys get some of their cool stuff from?”
content=”Take A Tour Of Etsy’s Brooklyn Headquarters >>
image=”http://static.businessinsider.com/image/4e9c3eb5eab8ea560c00003f/image.jpg”
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credit_href=””
]
[/slideshow]