The Orchard is a music and video distribution company that enables artists, mostly independent artists, to sell and market their content directly, across platforms and throughout the digital space.It started as a mostly digital focused music distributor in 1997! To put that in perspective, Google didn’t launch until 1998 and Napster wasn’t up and running until 1999. (Though mainly digital, The Orchard also does some physical distribution as well.)
These guys have been doing digital since before Internet savvy kids, much less major record labels, knew what digital was. They are a little bit ahead of the curve. Combining deep music roots with a far sighted understanding of the market and savvy tech skills they have been able to develop a company that provides artists with the tools they need to promote themselves and their music.
The Orchard is a modern music distributor and the office fits. The elevator is covered in band stickers.
We were lucky enough to chat with Richard Gottehrer, a co-founder and the Chief Creative Officer at The Orchard.
Karen Lasalvia (left, far) Senior Web Developer, works with Ronit Shaham (right, close) a product manager on some new aspects of The Orchard/
Meagan Friedman, a Retail Marketing Manager, who got the calendar from another colleague as an end of year gift a few years ago.
Video is a smaller component of The Orchard's business, but it is growing. Right now, The Orchard works mostly with independent films and documentaries.
Paulo Kuong, originally from Macau, has been at The Orchard for 6 years. He originally came to the US in 1998 for school.
It is computer controlled and you can even see where it is aiming through a little screen on the computer window.
Yes. Some music does in fact still get distributed in a physical format - even if way more people are actually listening in a digital format.
Sophia Heintz is an intern in the physical department. A senior at SUNY Oneonta she is studying Music Industry.
We take the stairs up to the second floor. Sometimes bands will come in to the office and hold acoustic concerts on the steps.
Behind which sits Joanna Wu, a data analyst who is also the longest tenured employee in the company, with 9 years at the Orchard.
Josh Builder, CTO at The Orchard, has helped the company develop their product team and engineering tactics.
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