- A Starbucks worker leaked a photo of what appears to be the chain’s 2017 holiday cup.
- The new cup diverges from the “red cup” trend of years past.
- Starbucks’ holiday cups have been a point of controversy in recent years.
Starbucks’ rumoured new holiday cup has one drastic difference from those of years past.
Earlier in October, an apparent Starbucks worker with the Reddit handle DarthSpoopy posted a (now-deleted) photo of what appears to be the company’s “short” holiday cups on the r/Starbucks subreddit.
Since Starbucks launched holiday cups in 1997, its red cups have become a holiday mainstay — and a source of controversy. In 2015, the coffee giant faced backlash when it debuted minimalist red cups that some complained weren’t “Christmas-y” enough.
Here’s a look at Starbucks’ cups from 2009 to 2017:
Business Insider Emails & Alerts
Site highlights each day to your inbox.