LONDON — On Wednesday, one of the most hotly anticipated gadgets of the year finally hit store shelves in the UK. No, not the latest iPhone, or an Amazon Echo smart speakers.
I’m talking about the new Nokia 3310.
The 3310, originally launched in 2000, was a cult classic — hardy, with a long battery life, and an iconic design. Earlier this year, news broke that there were plans to relaunch a new and updated version of it — sending fans into a nostalgia-fuelled frenzy.
Sure, it doesn’t have a web browser, or GPS, or apps, or any of a thousand things we now expect from all modern smartphones.
But it does have a 31-day battery life, texting and calls, and a basic two-megapixel camera, and sells for £49.99. (And, perhaps most importantly, includes Snake.)
I went down to a launch at Carphone Warehouse on Oxford Street, London, on Wednesday morning to see what all the fuss was about.