A luxury tiny home company’s CEO says demand ‘exploded’ during COVID-19 — see inside its most popular $95,000 unit

A black tiny home with a large glass wall on a snowy field at sunset
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
  • Tiny homes have been all the rage throughout COVID-19.
  • One luxury tiny home maker says he saw demand “explode” by five times during the pandemic.
  • Take a look inside New Frontier Design’s most popular and “economical” $US95,000 ($AU135,675) tiny home, the Luna.

Tiny houses have been all the rage throughout the COVID-19 pandemic, from a $US100,000 ($AU142,816) smart home that was so popular, it crashed its maker’s website …
A black tiny home with a large glass wall on a snowy field
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography.
Source: Insider 

 

… to the opening of six multimillion-dollar colorful tiny home villages in Los Angeles designed to shelter the city’s unhoused population.
The couch next to large windows and the staircase
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography.
Source: Insider

 

One segment of little living units, in particular, has received plenty of attention throughout COVID-19 and the consequential real estate boom: luxury tiny homes.
A black tiny home with a large glass wall on a snowy field
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography.
This may seem paradoxical to a typical homeowner, but David Latimer — founder and CEO of tiny home company New Frontier Design — says interest in his tiny homes has been “amazing” since the start of COVID-19.
A wide angle view of the tiny home's staircase, loft, kitchen, windows, and entry door
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography.
According to Latimer, demand for his tiny homes had already been growing steadily since before COVID-19 …
A black tiny home with a large glass wall on a snowy field
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography.
… but the onset of the pandemic caused demand to “explode” by five times, especially from customers with less constrained budgets.
A black tiny home with a large glass wall on a snowy field at sunset
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography.
“Tiny homes initially had viral popularity,” Latimer told Insider. “We get hundreds of inquiries every month and people are still really excited about them across demographics.”
A wide angle view of the tiny home's staircase, loft, kitchen, windows, and entry door
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography.
But Latimer doesn’t peg this skyrocketing interest in tiny homes to some viral internet trend.
A birds eye view of the tiny home's living room and kitchen next to a large glass wall
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Instead, he believes current real estate trends like the hot housing market and rise in remote living and work have helped boost public interest in downsized living.
A staircase with decor items and lights under the handrail
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
His company’s lineup of luxury tiny homes currently ranges from a $US95,000 ($AU135,675) unit that can sleep two people, to a $US209,000 ($AU298,486) home that can sleep up to six. Both are less than 400 square feet.
A bathroom with a vanity, shelves, shower, sink
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The least expensive unit, the Luna, was first unveiled in early 2021 as one of the company’s more “economical” tiny homes that can sleep two people, Latimer said.
Storage units holding towels, books, and plants
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
This “more attainable price point” with Latimer’s self-proclaimed “unique design” quickly made Luna one of New Frontier Design’s most popular products.
A dark bathroom with a lit up round mirror
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
If you have a difficult time seeing how a $US95,000 ($AU135,675) 256-square-foot trailer could be considered economical, just compare the Luna to New Frontier Design’s other tiny homes.
Kitchen shelves next to a window showing a snowy field
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The company’s six-person Escher and four-person Orchid builds are also popular among its customers.
A wooden tiny home with an extended terrace
New Frontier Design’s Alpha. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
And both start at $US209,000 ($AU298,486) and $US195,000 ($AU278,492), respectively.
A two-level tiny home with dining room
New Frontier Design’s Escher. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
New Frontier Design also has another model that can accommodate up to two people …
A tiny home in a field at night
New Frontier Design’s Orchid. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
… but that build, the Alpha, is about double the price of the Luna at $US189,000 ($AU269,923).
A lofted bed over a bathroom behind a kitchen
New Frontier Design’s Alpha. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Given the price tag of his tiny homes, Latimer says his clients are typically “higher net worth individuals [like] celebrities who have a remote piece of property.”
A black tiny home with a large glass wall on a snowy field at sunset
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
“Tiny homes continue to have a stigma of having a DIY, crafty, crappy quality, but actually no, this product is 10 times better quality than your house,” he said.
The kitchen space in front of the bathroom next to the staircase
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Let’s take a look inside the most popular build, the “economical” asymmetrical Luna.
A black tiny home with a large glass wall on a snowy field at sunset
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Luna stands at 25 feet (7.62m) long, 8.5 feet (2.59m) wide, and 13.5 feet (4.11m) tall.
A black tiny home with windows  on a snowy field at sunset
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
It’s mounted on a 25-foot (7.62m) double axle trailer and weighs 13,000 pounds (5,897kg).
A black tiny home with a large glass wall on a snowy field at sunset
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The inside of the 256-square-foot Luna includes a living room, bedroom, kitchen, bathroom …
A person standing inside the Luna
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
… and a full wall of windows.
The living room in front of a large wall of windows
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The interior is almost completely white, creating a brighter space to compliment the LED lights speckled throughout the home and the large windows that bring in plenty of natural light.
A staircase with integrated storage units leading up to a loft
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The glass entry door leads right into the living room …
The living room in front of a large wall of windows with the kitchen in the foreground
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
… which has enough space for a sofa, coffee table, and dining table.
A two-person dining table across from the couch next to a large window
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The kitchen is right across from the living room.
A kitchen sink and countertop next to kitchen shelves with glasses and decor
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The home may be small, but the kitchen includes more than the bare necessities.
A dark tiny home's kitchen and staircast lit up with LED lights
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
It has a full sink, refrigerator …
A dark kitchen lit up with LED lights
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
… dual burner electric cooktop, and a convection oven that doubles as a microwave.
The kitchen space in front of the bathroom next to the staircase
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
This cooking space also has ample shelves and cabinets …
Kitchen shelves with glasses and decor
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
… and enough room to fit a washing machine, according to pictures of the interior.
A dishwasher under shelves and a fridge
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Moving along. The bathroom is just beyond the kitchen past a barn door.
The kitchen space in front of the bathroom next to the staircase
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Similar to a typical bathroom in a full-sized home, Luna’s bathroom has a vanity, shower, sink, toilet, and additional shelves.
A large glass shower besides a sink
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Like many tiny home models, the Luna has storage units hidden in unique spaces.
A bathroom with a vanity, shelves, and sink
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
Just take a closer look at Luna’s staircase, which doubles as a series of cabinets.
A kitchen and staircase with integrated storage units leading up to a loft
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
This staircase leads right up to the loft.
A lofted bedroom with grey storage units on the ground next to the bed
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
The tiny home can sleep up to two people on a king bed in this little lofted area.
A lofted bedroom with a bed on the ground
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography
“[Luna] is really simple, functional, and open,” Latimer said. “And I think people were definitely drawn to the price point. So people who have been wanting to buy one of my tiny homes for years now are like, ‘oh, I can afford that.'”
A black tiny home with a large glass wall on a snowy field
New Frontier Design’s Luna tiny home. Design by David Latimer // New Frontier Design. Photographs by Studiobuell Photography