Bed Bath & Beyond just reopened a truly massive 92,000-square-foot NYC store with a coffee shop – see inside

The entrance of the store
The entrance of the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
  • Bed Bath & Beyond has reopened its renovated flagship store in New York City.
  • It’s cleaner, brighter, and more modern than the traditional Bed Bath & Beyond store.
  • The 92,000-square-foot space has a SodaStream bar, cafe, interactive spaces, and a mini Casper store.
  • See more stories on Insider’s business page.

Gone are the days of chaotic college dorm and new home shopping at Bed Bath & Beyond.
The entrance of the store
The entrance of the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
As long as you’re in New York City, that is.
A view of the store's exterior from the street
Outside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
Bed Bath & Beyond has reopened its renovated flagship store in the Chelsea neighborhood near the iconic Flatiron Building, and the store is cleaner and brighter than ever before.
A sign that says 'Hello Chelsea' by the entrance of teh store
Inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
“We’re proud to invest here and add to New York City’s ‘return to normal’ to serve residents and visitors alike,” Mark Tritton, president and CEO of Bed Bath & Beyond, said in a press release.
A self checkout station in the store with products next to it
A self checkout station in the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
The two-floor store has been under renovation since December 2020, and its doors just reopened on July 22.
Neatly arranged products in front of tall windows
Inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
This new reopening is just one of 450 Bed Bath & Beyond stores the company plans to renovate over the next three years, a $US250 ($AU341) million undertaking.
SodaStream's products displayed on a curving shelf
SodaStream products. Brittany Chang/Insider
Now let’s take a closer look at the refreshed space.
A display of Our Table products
Our Table products inside the Bed Bath & Beyond in New York City. Brittany Chang/Insider
The new store follows the company’s goal of becoming a “digital-first, omni-always retailer.”
A sign that says 'moving' we can help' above towels
Inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
The 92,000-square-foot shop has the typical Bed Bath & Beyond offerings, like kitchen tools, decor, bathroom necessities, and bedding …
A bed with Wild Sage products.
A bed with Wild Sage products. Brittany Chang/Insider
… all with a new, organized flair.
Kitchen and cooking tools arranged neatly onshelves
Products on display inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
The Chelsea location features products from both household companies and Bed Bath & Beyond’s private-label brands, which include Wild Sage and Our Table.
Wild Sage products by a sign asking customers to follow the brand on TikTok and Instagram
Wild Sage products. Brittany Chang/Insider
But there are noticeably fewer travel-related products, which haven’t been selling well at this particular location, Lauren Thomas reported for CNBC.
The hallway towards the back of the store with blue walls
Inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
Source: CNBC
The space that would’ve carried travel goods is instead being used for more organization and bedding and bathroom products, which are primarily downstairs.
A mock bathroom setup
The bath section of the store. Brittany Chang/Insider
Besides more home goods options, the store’s shelves have also been lowered to avoid “shopping paralysis,” according to the company.
The bathroom section with 'dry off' and 'refresh and renew' products
Inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
The lowered shelves allow customers to see to the other end of the massive store, creating a less cluttered shopping experience.
A sign that says 'food storage' with tupperware under it
Products on display inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
The aisles are also wider, while the product displays are noticeably neater.
One of the walkways in the store
Inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
Unlike most Bed Bath & Beyond stores, the interior is bright and clean with the help of large windows, contemporary lighting, and a cohesive design.
A display of Wild Sage products with tall windows
A display of Wild Sage products. Brittany Chang/Insider
“We know it’s hard to shop at our stores,” Joe Hartsig, chief merchandising officer at Bed Bath & Beyond, said, according to the CNBC report.
Bed Bath & Beyond's product displays of home goods
Our Table products inside the Bed Bath & Beyond in New York City. Brittany Chang/Insider
Source: CNBC
“We’ve really tried to make it easier to navigate the aisles,” Hartsig continued. “The wider aisles are very clean. The presentation is very tight.”
Cafe seating and lights
The cafe. Brittany Chang/Insider
Source: CNBC
The store is also compatible with the retailer’s app’s “in-store shopping mode,” creating a cross between an in-person and digital shopping experience.
A card noting shopping through the app by bath products on display.
A card noting shopping through the app. Brittany Chang/Insider
There’s even a “scan and buy” option that allows customers to skip the checkout lines.
A sign that says 'scan and buy'
Inside the renovated Bed Bath & Beyond in New York City. Brittany Chang/Insider
The section near the entry of the store is currently being used to sell college dorm goods, but the products here will change depending on the time of year.
The college section
Inside the renovated Bed Bath & Beyond in New York City’s college section. Brittany Chang/Insider
Source: CNBC
Feeling parched? Head to the store’s SodaStream Bubble Bar, which has SodaStream demos and inspiration for drinks.
The sodastream bar with a worker
The SodaStream bar. Brittany Chang/Insider
But if you’d rather have some coffee, the updated Bed Bath and Beyond also has the Cafe 3B …
A full look at the cafe with seating, lights, and the bar
The cafe. Brittany Chang/Insider
… a coffee shop that serves snacks and La Colombe coffee.
The menu of the cafe with some of the store's countertops
The cafe. Brittany Chang/Insider
There’s also the “only interactive vacuum display in New York City,” according to Bed Bath & Beyond, as well as a well-lit health and beauty product section…
The beauty and health products on lit up shelves
The health and beauty section. Brittany Chang/Insider
… which includes travel-friendly items.
The mini essentials bins with small products
Mini essentials bins. Brittany Chang/Insider
But if you’re looking for bedding instead of cleaning and beauty products, head downstairs to the mini Casper store.
Casper products arranged neatly on shelves
The downstairs Casper section. Brittany Chang/Insider
This space serves as the bedding and mattress company’s “first shop-in-shop,” according to Bed Bath & Beyond.
The upstairs Casper section
Casper products inside the Bed Bath & Beyond in New York City. Brittany Chang/Insider
And it’s not just Casper: The store also has Dyson and Google nest displays.
The dedicated Google Home space with products and a lit up Google logo
The dedicated Google Home space. Brittany Chang/Insider