San Franciscans are obsessed with this colourful Instagram paradise — we went inside

San francisco the colour factory 12

If you live in San Francisco, your Instagram has undoubtedly lit up in Technicolor in recent days. The city is going wild for a new pop-up museum, The Colour Factory.

The candy-coated exhibit includes 15 interactive “experiences” — each centered on a different colour — spread across two stories and 12,000 square feet. It runs through September, but good luck getting tickets. The Colour Factory has sold out for the month of August, and scalpers on Craigslist are selling tickets, originally priced at $US32, for as much as $US175 a pop.

We stepped into The Colour Factory to see what the buzz is about.

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[slide
permalink=”/#this-is-one-museum-where-you-wont-be-publicly-shamed-for-taking-photos-1″
title=”This is one museum where you won’t be publicly shamed for taking photos.”
content=”Jordan Ferney, creator of lifestyle blog Oh Happy Day and the brains behind The Colour Factory, told Business Insider that everything from the lighting temperature to the high-end cameras placed strategically across the exhibition, was conceived with Instagrammers in mind.

It comes on the heels of the Museum of Ice Cream, a pop-up exhibition that started in New York and spread to the West Coast over the summer. It sparked its own social-media mania.”
image=”http://static.businessinsider.com/image/598ba4d476084a25008b784c”
source=”Melia Robinson/Business Insider”
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[slide
permalink=”/#we-descended-the-rainbow-clad-staircase-and-prepared-to-enter-a-world-of-color-2″
title=”We descended the rainbow-clad staircase and prepared to enter a world of colour.”
content=””
image=”http://static.businessinsider.com/image/598ba4d94fc3c0104c8b5fc0″
source=”Melia Robinson/Business Insider”
caption=”Much to our disappointment, we did not pass Mario on the Rainbow Road.”
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]
[slide
permalink=”/#first-we-registered-with-the-color-factory-and-received-our-polka-dotted-id-cards-we-could-use-the-cards-to-active-the-cameras-scattered-throughout-3″
title=”First, we registered with The Colour Factory and received our polka-dotted ID cards. We could use the cards to active the cameras scattered throughout.”
content=””
image=”http://static.businessinsider.com/image/598ba4d94fc3c0be3f8b6dc1″
source=”Melia Robinson/Business Insider”
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[slide
permalink=”/#with-a-quick-scan-the-cameras-send-the-photos-straight-to-our-inboxes-4″
title=”With a quick scan, the cameras send the photos straight to our inboxes.”
content=””
image=”http://static.businessinsider.com/image/598ba4da76084a30198b5c13″
source=”Melia Robinson/Business Insider”
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[slide
permalink=”/#this-room-was-a-delight-for-the-eyes-and-the-nose-a-scratch-and-sniff-wall-contained-scents-like-the-perfect-christmas-tree-my-grandmothers-perfume-and-bubble-tape-5″
title=”This room was a delight for the eyes and the nose. A ‘scratch-and-sniff’ wall contained scents like ‘the perfect Christmas tree,’ my grandmother’s perfume,’ and bubble tape.”
content=””
image=”http://static.businessinsider.com/image/598ba4d94fc3c01d008b760d”
source=”Melia Robinson/Business Insider”
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[slide
permalink=”/#on-the-way-out-we-snagged-chantal-guillon-macarons-from-a-pinwheel-turntable-6″
title=”On the way out, we snagged Chantal Guillon macarons from a pinwheel-turntable.”
content=””
image=”http://static.businessinsider.com/image/598ba4d976084ac4198b757e”
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#next-a-man-in-a-yellow-jumpsuit-hello-breaking-bad-served-us-gothic-lemonade-7″
title=”Next, a man in a yellow jumpsuit (hello, ‘Breaking Bad’) served us gothic lemonade.”
content=””
image=”http://static.businessinsider.com/image/598ba4d676084ac4198b757c”
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#we-learned-it-was-pretty-difficult-to-take-a-bad-selfie-here-a-perfect-storm-of-bright-lighting-cool-backdrops-and-kitsch-made-no-filter-necessary-in-our-eventual-instagram-posts-8″
title=”We learned it was pretty difficult to take a bad selfie here. A perfect storm of bright lighting, cool backdrops, and kitsch made no filter necessary in our eventual Instagram posts.”
content=””
image=”http://static.businessinsider.com/image/598ba4d676084a26008b78c5″
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#some-of-the-installations-have-deeper-meaning-behind-them-bay-area-artist-tosha-stimage-uses-the-color-orange-as-an-analogy-for-black-identity-in-her-works-she-collected-goldfish-cheese-puffs-and-other-orange-objects-for-an-installation-at-the-color-factory-9″
title=”Some of the installations have deeper meaning behind them. Bay Area artist Tosha Stimage uses the colour orange as an analogy for black identity in her works. She collected goldfish, cheese puffs, and other orange objects for an installation at The Colour Factory.”
content=””
image=”http://static.businessinsider.com/image/598ba4d676084a1d008b783e”
source=”Melia Robinson/Business Insider”
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]
[slide
permalink=”/#i-channeled-my-inner-child-while-playing-with-an-oversized-reproduction-of-the-lite-brite-toy-10″
title=”I channeled my inner child while playing with an oversized reproduction of the Lite Brite toy.”
content=””
image=”http://static.businessinsider.com/image/598ba4d276084a6b008b77ef”
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#the-bricks-slid-out-from-the-wall-and-could-be-arranged-any-which-way-11″
title=”The bricks slid out from the wall and could be arranged any which way.”
content=””
image=”http://static.businessinsider.com/image/598ba4d24fc3c02d008b74bd”
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#berry-colored-balloons-in-the-blue-room-reminded-us-of-storm-clouds-in-a-night-sky-12″
title=”Berry-coloured balloons in the blue room reminded us of storm clouds in a night sky.”
content=””
image=”http://static.businessinsider.com/image/598ba4d676084a30198b5c11″
source=”Melia Robinson/Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#we-found-another-photo-booth-and-stopped-to-take-a-picture-13″
title=”We found another ‘photo booth’ and stopped to take a picture.”
content=””
image=”http://static.businessinsider.com/image/598ba4d74fc3c0104c8b5fbf”
source=”Melia Robinson/Business Insider”
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]
[slide
permalink=”/#ferney-the-creator-had-her-heart-set-on-getting-holographic-flooring-for-the-disco-room-the-only-supplier-she-could-find-was-a-gentlemans-club-located-on-the-las-vegas-strip-14″
title=”Ferney, the creator, had her heart set on getting holographic flooring for the disco room. The only supplier she could find was a gentleman’s club located on the Las Vegas Strip.”
content=””
image=”http://static.businessinsider.com/image/598ba4d776084a6b008b77f1″
source=”Melia Robinson/Business Insider”
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]
[slide
permalink=”/#the-green-room-took-the-adult-coloring-phenomenon-to-new-lengths-ferney-said-they-have-to-paint-the-room-white-and-fill-in-a-stencil-for-a-fresh-canvas-every-few-days-15″
title=”The green room took the adult-colouring phenomenon to new lengths. Ferney said they have to paint the room white and fill in a stencil for a fresh canvas every few days.”
content=””
image=”http://static.businessinsider.com/image/598ba4d44fc3c0bb188b59c3″
source=”Melia Robinson/Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#swedish-artist-jacob-dahlgren-created-a-very-popular-installation-made-of-up-10000-multi-colored-ribbons-hanging-from-the-ceiling-in-a-grid-16″
title=”Swedish artist Jacob Dahlgren created a (very popular) installation made of up 10,000 multi-coloured ribbons hanging from the ceiling in a grid.”
content=””
image=”http://static.businessinsider.com/image/598ba4d54fc3c057008b759f”
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#the-ribbons-were-so-densely-packed-you-could-easily-get-lost-inside-17″
title=”The ribbons were so densely packed, you could easily get lost inside.”
content=””
image=”http://static.businessinsider.com/image/598ba4d376084a30198b5c10″
source=”Melia Robinson/Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#my-personal-favorite-was-the-confetti-room-where-bits-of-paper-fell-from-the-ceiling-and-piled-on-the-floor-we-staged-confetti-fights-made-snow-angels-and-made-it-rain-18″
title=”My personal favourite was the confetti room, where bits of paper fell from the ceiling and piled on the floor. We staged confetti-fights, made snow angels, and ‘made it rain.'”
content=””
image=”http://static.businessinsider.com/image/598ba4d64fc3c0c7188b59c6″
source=”Melia Robinson/Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#it-seemed-that-literally-everywhere-people-were-taking-photos-but-thats-part-of-the-goal-at-the-color-factory-you-can-take-selfies-without-fear-of-judgment-from-onlookers-19″
title=”It seemed that literally everywhere, people were taking photos. But that’s part of the goal. At The Colour Factory, you can take selfies without fear of judgment from onlookers.”
content=””
image=”http://static.businessinsider.com/image/598ba4da76084a11068b7857″
source=”Melia Robinson/Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#plus-the-momentary-vanity-is-so-worth-the-gram-20″
title=”Plus, the momentary vanity is so worth the ‘gram.”
content=””
image=”http://static.businessinsider.com/image/598ba4da4fc3c04f498b6be3″
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#british-artist-tom-stayte-embraced-the-selfie-in-his-installation-a-printer-at-the-rooms-center-spit-out-real-posts-from-instagram-tagged-with-the-word-selfie-21″
title=”British artist Tom Stayte embraced the selfie in his installation. A printer at the room’s center spit out real posts from Instagram tagged with the word ‘#selfie.'”
content=””
image=”http://static.businessinsider.com/image/598ba4db76084a507a8b6b16″
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#the-grand-finale-at-the-color-factory-is-a-larger-than-life-ball-pit-washed-in-yellow-22″
title=”The grand finale at The Colour Factory is a larger-than-life ball pit washed in yellow.”
content=””
image=”http://static.businessinsider.com/image/598ba4dd4fc3c02d008b74c1″
source=”Melia Robinson/Business Insider”
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]
[slide
permalink=”/#ferney-told-us-it-was-filled-with-a-bajillion-balls-after-digging-further-we-learned-there-are-approximately-207000-balls-inside-it-made-the-one-at-chuck-e-cheeses-look-sad-23″
title=”Ferney told us it was filled with ‘a bajillion’ balls. After digging further, we learned there are approximately 207,000 balls inside. It made the one at Chuck E. Cheese’s look sad.”
content=””
image=”http://static.businessinsider.com/image/598ba4dc76084ac4198b757f”
source=”Melia Robinson/Business Insider”
caption=””
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]
[slide
permalink=”/#this-room-had-the-most-cleverly-placed-camera-suspended-from-the-ceiling-24″
title=”This room had the most cleverly placed camera — suspended from the ceiling!”
content=” 

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[slide
permalink=”/#we-worked-up-a-sweat-swimming-in-the-ball-pit-fortunately-these-impossibly-cute-soft-serve-ice-cream-cones-available-in-banana-vanilla-and-twist-were-being-served-25″
title=”We worked up a sweat swimming in the ball pit. Fortunately, these impossibly cute soft-serve ice cream cones (available in banana, vanilla, and twist) were being served.”
content=””
image=”http://static.businessinsider.com/image/598ba4d24fc3c0c7188b59c4″
source=”Melia Robinson/Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#the-color-factory-is-an-explosion-of-fun-worth-experiencing-if-you-can-get-tickets-26″
title=”The Colour Factory is an explosion of fun worth experiencing — if you can get tickets.”
content=””
image=”http://static.businessinsider.com/image/598ba4dc4fc3c057008b75a1″
source=”Melia Robinson/Business Insider”
caption=””
credit_href=””
]
[/slideshow]