If you live in San Francisco, your Instagram has undoubtedly lit up in Technicolor in recent days. The city is going wild for a new pop-up museum, The Colour Factory.
The candy-coated exhibit includes 15 interactive “experiences” — each centered on a different colour — spread across two stories and 12,000 square feet. It runs through September, but good luck getting tickets. The Colour Factory has sold out for the month of August, and scalpers on Craigslist are selling tickets, originally priced at $US32, for as much as $US175 a pop.
We stepped into The Colour Factory to see what the buzz is about.
Jordan Ferney, creator of lifestyle blog Oh Happy Day and the brains behind The Colour Factory, told Business Insider that everything from the lighting temperature to the high-end cameras placed strategically across the exhibition, was conceived with Instagrammers in mind.
It comes on the heels of the Museum of Ice Cream, a pop-up exhibition that started in New York and spread to the West Coast over the summer. It sparked its own social-media mania.