Thanks to Apple’s lawsuit with Samsung, we’re getting access to internal emails from Apple’s top executives.
The latest that we’re seeing is a pretty funny exchange between Apple SVP of marketing Phil Schiller and Apple senior director Arthur Rangel.
Rangel emailed Schiller a Fortune story on Samsung, and said, “Social media monitoring may be good for tracking competitive media mentions (as well as mentions of Apple and Apple products).”
Schiller’s response is hilarious:
“I think paying money for social media tracking tools is nuts. It is easy to track social media, I do it every day, there are lots of summary feeds, groups, and notification tools built right in to the social networking sites, all free.
(i think the guys at samsung sat around a coffee table watching Twitter and Facebook feeds and didn’t need to pay for anything in the example below)”
Here are the emails from the trial: