Almost nothing happened in advertising this weekend except for, oh yeah, The Super Bowl. Click here to see all the ads that played last night—you can also click here to vote for your favourite.Volkswagen’s commercial won Hulu Ad Zone 2012.
On the other hand, Doritos was the early victor in Brand Bowl 2012—the winner was determined by 400,000 tweets monitoring the most effective brand to advertise.
Doritos‘ “Man’s Best Friend” ad also topped the ranks of the USA Today/Facebook Ad Meter, meaning that the creator of the commercial has won $1 million.
Procter & Gamble and Unilever are looking to cut costs by means of reducing employees and production costs.
Celebrity weeklies, including the often secure People, have been struggling immensely at the newsstand.
Paul Childs, Adfonic’s chief marketing officer, has joined the board of the Interactive Advertising Bureau’s (IAB) Mobile Marketing centre of Excellence.
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