Peyton Manning’s mention of Budweiser after the Super Bowl may not have been so innocent after all

Peyton Manning Super Bowl

Much has been made about Peyton Manning’s decision to name-drop Budweiser on three separate occasions during celebratory interviews following the Denver Broncos win over the Carolina Panthers in Super Bowl 50. 

It started during his first post-game interview. When asked about his possible retirement, Manning simply said, “I’m gonna drink a lot of Budweiser tonight, Tracy.”

At first there was speculation that Anheuser-Busch had paid Manning to endorse their product while on national TV. Considering that Manning’s two mentions of Budweiser reportedly earned
$3.2 million in advertising value for Anheuser-Busch, this seemed like a reasonable theory.

Anheuser-Busch, however, shot this down:

Others speculated that Manning’s decision to explicitly name Budweiser three different times was, in fact, a clue that the 39-year-old quarterback was retiring. As ESPN’s Darren Rovell wrote in 2010, the NFL prohibits active players from endorsing alcohol. So, by mentioning Budweiser Manning was either signalling that he was no longer an active player or he broke an NFL rule.

Now there are rumblings that Manning mentioned Budweiser because of a possible small stake he has in two Anheuser-Busch InBev wholesalers in Louisiana, his native state. In fact, it turns out that this wasn’t the first time Manning had mentioned wanting to drink Bud Light after a playoff win.

Rovell reports that “all signs point” to Manning having an investment in a Budweiser distributor in Louisiana.

At least one of the signs Rovell is referring to is a San Antonio trade publication called Beer Business Daily, which had previously reported Manning’s ownership stake and to whom Rovell had referenced previously.

We have reached out to Southern Eagle Distributors and to Manning’s agent for comment.

In the meantime, it seems at least some people are convinced that these two distributors have at least something to do with Manning’s comments. He is a quarterback, and he is a businessman. On Sunday, he did a good job at both, but he may have also broken an NFL rule.

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