With over 9 billion views, Felix “PewDiePie” Kjellberg’s YouTube videos have been watched more times than any other YouTuber’s — and he’s got the receipts to prove it.
That’s $US7.4 million in revenue from a channel devoted to broadcasting solely about video games.
Kjellberg’s take-home is heavily influenced by his channel’s YouTube ad sales. With over 37 million subscribers (more than the entire population of Canada, Fusion notes), the pennies-per-click really start to add up.
The $US7.4 million figure is significant when you consider that Kjellberg reportedly made over $US4 million dollars in 2013. Even more significant when you consider Kjellberg only joined YouTube in 2010.
Despite all the success, Kjellberg joins a large list of social-media stars who insist they aren’t just in the biz for the money.
“I’m just extremely tired of talking about how much I make. In the very few interviews I’ve made, it doesn’t matter how long we’ve talked to each other, the headline is still just about my paycheck,” Kjellberg told Icon Magazine in October.