- YouTube’s biggest star, Felix Kjellberg, better known as PewDiePie, deleted all his tweets on Monday after criticising media coverage of his announcement that he’d take a break from YouTube.
- Kjellberg also uploaded a video called “I hate twitter” in which he criticised how the platform rewards moral posturing, using the example of J. K. Rowling retroactively changing the sexuality of “Harry Potter” characters.
- He kept his empty Twitter account live “just to prevent fake accounts,” according to his new bio.
- Kjellberg announced over the weekend that he was “feeling very tired” and would take a break from YouTube, which some publications mischaracterized as him quitting the platform. He has taken breaks to prevent burnout before.
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After posting a video titled “I hate twitter,” Felix Kjellberg, known online as PewDiePie, deleted all his tweets.
Earlier Monday, Kjellberg tweeted about his frustration with news outlets mischaracterizing his announcement over the weekend that he would take a break from YouTube because he’s “feeling very tired.” Some publications had said he was quitting YouTube, but the platform’s biggest star has taken at least two breaks before to avoid burnout.
Kjellberg has been vocally critical of both YouTube and Twitter over the past few days, highlighting YouTube’s recent changes to its harassment rules and Twitter’s rewarding of meaningless moral posturing, using the example of J. K. Rowling retroactively changing the sexuality of “Harry Potter” characters.
“It explains why the site has become such a cesspool of opinion,” Kjellberg said in his “I hate twitter” video.
He added: “People just can’t seem to help themselves from pointing out what is good and what is bad, or how others are bad and you are good, to a point where it almost becomes fiction just to satisfy this need.”
Kjellberg’s Twitter account is still accessible, but all the tweets are gone. His new Twitter bio says he’s leaving it up “just to prevent fake accounts.”
A few hours before deleting his Twitter, Kjellberg tweeted “Me: Im taking a break for a little while” along with a screenshot of a Daily Mirror tweet that said “BREAKING PewDiePie quits YouTube saying he’s too tired to go on” to show how his announcement was mischaracterized.
The “I hate twitter” video was uploaded an hour before Kjellberg wiped his account. “By the way, f— Twitter,” he said to close out the seven-minute video.
In his actual announcement video, Kjellberg said that he would take a break in 2020 and that he’d provide more details later but wanted his fans to have a “heads-up.” He said the stress was starting to get to the people around him, including his wife, Marzia Kjellberg.
- Read more:
- PewDiePie announced plans to take a break from YouTube, but it’s not the first time the platform’s biggest creator has struggled with burnout
- Top YouTubers are concerned that the platform’s new harassment policy is too vague and could hurt creators
- 21-year-old YouTuber MrBeast was one of the most-viewed YouTube creators in 2019 – check out how he got his start and found success with elaborate stunts and giveaways
- From PewDiePie to Shane Dawson, these are the 26 most popular YouTube stars in the world
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