Pew Internet, a project of the Pew Research Center, just came out with its annual report on Social Media.
The findings are based on a survey that includes data from telephone interviews conducted by Princeton Survey Research Associates International from August 7th to September 16th of this year.
The survey was presented to a sample of 1,801 adults over the age of 18.
It was also conducted in both English and Spanish.
Here are the key points:
- 73% of online adults now use at least one social network, with Facebook as the dominant platform in the number of users, “but a striking number of users are now diversifying onto other platforms.”
- 42% of online adults now use more than one social networking site.
- Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.