Petco is finally refreshing its logo. It’s taken a cue from several other brands that have recently abandoned the retro style, like Xerox and Walmart.
Along with the aesthetic change, it also tweaked its tagline. Now petco (lowercase) is “where the healthy pets go.”
It may seem like these changes are minor, but they represent a sizeable step in an ongoing metamorphosis for Petco.
Over the past few years, the company has remodeled its 1,100 stores and launched a new smaller-store format, Petco Unleashed. It has also launched a green brand, Planet Petco.