Personal branding is all the rage these days—and rightly so. After all, we should all think about branding ourselves if we want to give off a certain image to clients, employers, candidates, and other members of our network.
If you create a certain brand, are you actually that person? That is, are you really who you say you are, or is it just a mask that can be stripped away?
Although creating a brand needs to be curated and catered to, it’s a good idea to base it off who you actually are and your real interests, not a bunch of fabricated lies. It’s not only more genuine, it’s easier to produce useful information and content when you’re interested in the image you want to create.
In order to create a brand that speaks volumes of who you actually are, think about implementing these tips:
Try to have one concrete brand. The first step to creating a more concrete brand is to just have one. It may sound like an easy task, but many people have multiple online brands, which may confuse someone who is searching for you. Consider having just one Facebook page or one Twitter stream. Additionally, try to create the same handles or usernames on every online platform so you’re easily identifiable in search results. When you’re creating a brand, repetition is key so people can put two and two together.
Create useful content people can use. Once you’ve established a concrete brand, it’s important to create useful content people can use. That is, try to create things that will improve not only your established image, but also content that will help others in your niche. You could create blogs, videos, podcasts, webinars, and infographics, as well as promoting these items on your social networks like Twitter and LinkedIn.
Can all this content improve your image, though? Well, think about all the popular blogs, organisations, or thought leaders out there. They all create useful content that is easy to follow, promote to their network, and use in one’s everyday life. Additionally, many have been creating this content for a long time, which speaks of their commitment and dedication to the industry. Your brand can give off the same image if you do the same.
Be the same person online and off. Sometimes, we get so caught up in our online lives that we forget about our offline ones. Make an effort to take your personal brand off the computer screen. Why? Well, as much as the Web has given us, it may never be able to replace face-to-face contact.
How do you do this? Align your offline brand with your online one: when you go to networking events or meet employers, bring up the articles or content you’ve published; share knowledge about your industry with other professionals; convey your online personality in offline settings. You could also create videos showing the sort of demeanor you give off, which helps others understand who you are in “real life.” The more effort you put towards merging both areas of your life, the better your brand will be.
What does your personal brand say about you? Are you really who you say you are?
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