Percolate Raises $1.5 Million From Dave Morin And First Round Capital To Turn Brands Into Tumblrs

percolate noah brier james gross
Noah Brier and James Gross cofounded Percolate

[credit provider=”Percolate”]

Percolate, a startup that helps brands curate relevant content for social media outlets, has raised a $1.5 million seed round.

First Round Capital led the charge with participation from Lerer Ventures, SV Angel, Transmedia Capital, Advancit, Dave Morin and Rick Webb.Percolate helps brands curated content that’s relevant to their audiences. They can publish the content on their sites or to social media outlets like Tumblr and Twitter. “The number one question brands ask today is ‘How do we create content for the social web?’ Our answer is curation,” says the startup.  It finds relevant content for the brands and sends it back to them to publish to their followers. Percolate essentially does all of the work a social media manager would do.

Cofounders Noah Brier and James Gross bootstrapped Percolate until now.  It’s already profitable thanks to partnerships with major advertisers like American Express, GE and MasterCard.  “We raised the round because we feel confident in our product-market fit. Now we’re going to go to market aggressively,” says co-founder James Gross.

“To be relevant, brands must communicate with consumers. We believe the most valuable way to do that is through content. Every brand in the Fortune 500 suffers from not being able to  create enough content as social sharing continues to grow.”