More than a third of those who purchased iPhones in April were customers who gave up on their Android or Blackberry smartphones, according to a new survey from the Consumer Intelligence Research Partners.Some 38% of people who bought an iPhone that month said their previous phone was an Android or Blackberry, and another 4% said their last phone was a Palm smartphone. By comparison, just 34% said their previous phone was an iPhone.
Think about it: This suggests Apple actually sold more iPhones during this period to customers who fled from other smartphone companies than they sold to existing customers upgrading from older iPhone models. If that’s not a recipe for market share growth, what is?
It’s worth noting, as CIRP points out, that this breakdown was the reverse in the period right after the iPhone 4S came out in October as the vast majority of customers were upgrading from older iPhone models.
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