Pepsi is aiming right at long-time rival Coca-Cola’s most prized advertising icons in its latest ad campaign.
Under the tagline “Summer time is Pepsi time,” a pair of the campaign’s spots poke fun at Santa Claus and polar bears — two of Coke’s traditional characters (via AdWeek).
It’s yet another — albeit lighthearted — chapter in the seemingly eternal “Cola War,” which the pair of soft drink giants have been waging for decades.
Coca-Cola still has the overwhelming lead in the fight for market share with 41.9% while Pepsi trails behind at 29.9%. Soda sales have been down across the board, and the category hasn’t grown since 2004.
Here are the two 30-second spots. The first is “Santa Dancing” and the second “Uncle Teddy.”
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