People are calling this Gap ad sexist -- and there's an ironic twist

People are infuriated at a recent Gap ad from its UK leg, Mashable reports.

Why? It shows a girl with the label “social butterfly” and a boy with the label “the little scholar,” as though to suggest that girl should stick to being girly while men can take on the hard science and go to school.

But there’s an ironic catch: The boy is wearing a photo with Einstein…and Einstein is spelled incorrectly.

Take a look:

 Here’s how some people are responding:




 Gap UK does sell a shirt for girls that says “Genius,” as Mashable points out.

But the ad, amid its gaffe, is resulting in uproar.

This is not the first Gap ad that has drawn fire. This spring, consumers deemed a campaign for its line with Ellen DeGeneres to be racist, as it featured two white girls showing off their acrobatic prowess…while another white girl used a black girl’s head as an armrest. The company apologised and pulled the ad following many consumer complaints.

Gap didn’t immediately respond to request for comment. 


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