A group people plunged into an ice bath on Sunday in Tokyo to take part in a Shinto ritual.
The ritual, called the “Kanchu Misogi,” is designed to purify the body and spirit for the new year.
Video shows the participants taking a quick run to warm up their bodies before taking a very chilly dip.
Story by Tony Manfred and editing by Chelsea Pineda
Business Insider Emails & Alerts
Site highlights each day to your inbox.