People Mag's Brilliant New Business Plan: Selling Ads Against Animal Pictures

Pandering to the lowest common denominator or a brilliant business plan? People Magazine, one of the most successful Web properties at Time Inc (TWX), launched peoplepets.com this week. The site promises to break more stories like the struggle of 44 lb “Prince Chunk” (pictured) to find a home, which Peoplepets dubbed its #1 pet moment of 2008.

Don’t laugh: The public’s bottomless appetite for pictures of cute animals has made the Shiba Inu Puppy Cam probably the most successful live-streaming video of all time.

See Also:
Cute Puppies: The Most Popular Live-Streaming Video Of All Time?

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.