Olive Garden can’t seem to catch a break.
The struggling Italian chain has been trying to revive declining sales by lowering prices and expanding its menu.
Despite its efforts, customer traffic plunged 13% in December and sales dropped 5.4% at restaurants open at least a year in the most recent quarter, according to preliminary estimates reported by the Associated Press.
Now, the company is unveiling a new logo and menu presentation, and the logo is getting battered on social media.
Here’s the old logo, by comparison:
Executives from Darden Restaurants, which owns Olive Garden, told analysts on a call Monday that they are confident the logo change will bring about a “brand Renaissance,” according to the AP.
Here’s a roundup of how people are reacting to the new look:
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