People Are Way More Likely To Click On This One Type Of Facebook Ad [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:

Native Facebook ads, embedded in the newsfeed, perform much better than right rail ads, says Adobe. People click on newsfeed ads 14% more than the right side alternative on a desktop. It’s 28% more on mobile.

Omnicom is looking to open a third media agency. This would be in addition to OMD and PHD. It’s currently on the hunt for a new CEO.

Duracell is marketing a new, stronger battery. The ad campaign focuses on the necessity of powerful batteries in case of emergencies. Actor Jeff Bridges says in the over voice, “Nobody knows where or when the next powerful storm is going to hit, but it will.” Very ominous. Duracell provided batteries and charging stations to first responders and people in need during Hurricane Sandy.

Mickie Rosen is leaving her post as Yahoo’s media head.

Advertisers are now making branded pop songs.

Digiday thinks you should know these three things about Facebook Exchange ads.

Matt Ian is taking over for Mark Figliulo as the head creative at TBWA/Chiat/Day’s NY office. He was previously at Deutsch LA.

PepsiCo digital head Shiv Singh is moving on to Visa.

Adobe acquired Neolane, which integrates online and offline marketing data, to extend its marketing cloud.

Previously on Business Insider Advertising:

  • Brands Are Already Tweeting Corny Stuff After The Birth Of The Royal Baby
  • The E*Trade Baby Might Get Fired
  • This Ad Says Women Can’t Buy A Car By Themselves
  • Billboards In The UK Tell Illegal Immigrants ‘Go Home Or Face Arrest’
  • ‘How I Met Your Mother’ Kids Lose It In Funny Final Season Trailer
  • Microsoft Released An iPad-Bashing Ad At A Really Bad Time
  • This Study Says People Aren’t Clicking On Online Ads
  • Marissa Mayer May Have Borrowed From Google To Fix Yahoo’s Ad Revenue Problem
  • AD OF THE DAY: Violinists Used Bows Made Of Human Hair To Play 40 Songs

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