A casting flier for a new reality show set in Silicon Valley has some people in tech scratching their heads.
With a headline of “Calling all girlfriends of Silicon Valley,” the flier asks, “Are you a confident, glamorous and outgoing woman who’s dating or married to someone working in the tech industry? Do you have a fabulous lifestyle, a great group of friends, and live life to the full?”
London-based production company The Connected Set will be creating a documentary-style series profiling the Silicon Valley social scene. According to creative director Jason Mitchell, the “girlfriends of Silicon Valley” is just one social group the show will follow.
“The flier campaign we’re running is part of a wider campaign for a new show that is in development,” Mitchell told Business Insider. “We also have many successful female entrepreneurs involved, although we are not primarily focusing on work-life for this particular project.”
The casting flier seemed to strike a nerve with a community still reeling from Friday’s decision in the Ellen Pao sex discrimination law suit and other discussions of gender imbalance in the tech industry.
Last week, digitalundivided founder Kathryn Finney wrote a Medium post about a casting call she had received for a reality show focused on black women in tech. “We are looking to connect with stylish, hard-working women in the tech industry who want to showcase their fabulous lives both in and out of work, and show what being a boss is really all about,” the casting call read.
“There is no black woman who fits this description. If this show happens, there probably never will be,” Finney wrote.
The Connected Set is also producing a show called “How to Be a Young Billionaire,” which follows three British entrepreneurs as they set out to find success in Silicon Valley. One of the startup founders, Mitchell notes, is a woman.
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