- Peloton recently released a holiday ad that garnered a lot of criticism online.
- The backlash to the ad comes amid a crucial shorter-than-usual holiday shopping season.
- The ad has inspired numerous spin-offs and memes poking fun at the commercial.
- In a statement to CNBC, a spokesperson said the company “was disappointed in how some have misinterpreted this commercial.”
- Visit Business Insider’s homepage for more stories.
Peloton’s flop of a holiday commercial is turning into a viral meme.
The ad, which was released on YouTube on November 21 and is being shown on TV, caused a largely negative response online. People criticised the ad for many reasons, including its awkward structure and ambiguous and possibly sexist message.
Raymond James analyst Justin Patterson predicted that the ad would be pulled in a Tuesday note and said his company was interested to see “how Peloton adjusts its marketing strategy given a history of Internet memes.”
This social media uproar comes amid a crucial – and shorter – holiday shopping season for retailers. However, Patterson said he does not believe the ad will affect holiday sales.
Different images of the main character in the ad are being meme-ified in various contexts.
Some are using the ad to make fun of the company itself.
When my husband surprises me with a Peloton bike for Christmas and there is no escape. pic.twitter.com/Uf7KJJCgLm
— Ben Harrison (@6BenHarrison) December 3, 2019
But some memes don’t even seem related to the tech-enabled fitness-equipment startup.
— Suspected Saboteur (@ShortingIsFun) December 3, 2019
— J. B (@August7000) December 3, 2019
Even the sporting world has gotten in on the viral trend.
???? New York Sports ????
Giants ➡️ 8 game losing streak
Knicks ➡️ 7 game losing streak
Devils ➡️ 3 game losing streak
Rangers ➡️ 1 game losing streak
Islanders ➡️ 1 game losing streak
Jets ➡️ 1 game losing streak
Nets ➡️ 1 game losing streak pic.twitter.com/pDo2hu5fEj
— SNY (@SNYtv) December 4, 2019
And a few people made their own spin-offs of the commercial. (Warning: videos contain graphic language)
— Peter Hargrave (@peteyhargrave) December 3, 2019