How Kickstarter Money Gets Spent: Pebble Spends Some Of Its $8 Million On A Route 101 Billboard

Pebble, the most funded Kickstarter project ever, has put some of its $8 million to use.

It bought a billboard through AdStruc in San Francisco on U.S. Route 101.

The whole thing came together in 10 days. If you’ve ever worked in advertising, you know buying and implementing a billboard that quickly is almost unheard of. Nice work, AdStruc.

Pebble is a watch that syncs perfectly with your smart phone. Pebble uses iPhone and Android apps to help the wearer control everything from music to exercise data on his or her wrist. It has raised more than $8 million from 53,000+ backers on Kickstarter.

Here’s what the billboard looks like:

pebble billboard

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