PayAnywhere is a new mobile payments solution that has one killer feature Square can’t brag about: you can build PayAnywhere into your own app.Whereas Square forces you to use its app to process transactions, PayAnywhere enables you to maintain control over the purchasing experience.
For example, if you own a coffee shop, you can prop up an iPad (like some coffee shops already do) and let customers pick what they want inside your app, then pay for it right then inside the app.
The PayAnywhere app is not as handsome as the official Square app, but that’s not the point. The point is to build PayAnywhere into your application and avoid forcing the consumer to switch gears.
This feature alone makes PayAnywhere much more dynamic than its competitors.
The SDK launched for developers on December 19. PayAnywhere is backed by North American Bancard, which already processes $1 billion in transactions at over 125,000 in the U.S.
Need proof that PayAnywhere is out to kill Square? Just check out the two companies’ nearly identical homepages pasted below: