Pay TV gained 422k new net subscriptions in the first quarter, according to Bernstein Research. This is another dent in the almost-too-good-to-believe narrative: Millions of Americans are giving up on pay TV to flock to the promised land of online video.
As we discuss in a recent note, content providers just revealed their secret weapon in a flap with Hulu: the window. A source close to the company revealed to TechCrunch that it will soon start delaying new programming by a month for non-cable subscribers—a practice known as “windowing”—even if they are a Hulu Plus subscriber. As we have argued before, content providers can window any of the online would-be usurpers out of relevance if they choose.
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