Photo: awrelie via Flickr
Paul Downs has been a businessman for 25 years. He’s flirted with all sorts of advertising: print, online, and retail.Now, he does all of his promotions via AdWords. “I spend about $8,000 every month and pull in between $150,000 and $250,000 a month in sales,” he writes for The New York Times.
And as for print?
“I still get calls from people trying to sell me print ads — the local magazines and newspapers, various directories, charity-event programs, you name it. I politely decline, of course. I have better ways to spend my ad dollars.”
The only time magazine ads make sense, he says, are “if you are a nationally known, established brand.” They’re too expensive otherwise, says Downs.
Read the full article over at The New York Times >>
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