Patch editor-in-chief Brian Farnham tells FishbowlNY that AOL’s local news network saw a 75% jump overall in overall traffic during Hurricane Irene’s landfall last weekend.
Blogs covering affected areas spiked 500%.
Of course, Patch’s traffic is tiny so big jumps during huge events are not that surprising.
Patch, which employees more than 1,000 people and will take a $160 million investment from AOL this year, gets about 10 million unique visitors each month.
By contrast, the Huffington Post cost AOL $350 million, employees 200 people, and gets 30 million or so uniques each month.
This is not a new pattern. One of Southern California Patch’s biggest days came during a tsunami warning.
Is it ironic that we think Patch is a disaster?