Leaked Documents Reveal Exactly How Much Ads Cost On Patch

A handshake in the shadows

AOL’s local news network Patch lost ~$100 million or so in 2011.

A source just sent us Patch’s Q4 2011 rate card, helping to fill in some details on how that might be possible. 

It reveals that Patch’s most expensive ad unit costs ~$2,400 to run for a whole month.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.


Tagged In

features media-us patch