Leaked Documents Reveal Exactly How Much Ads Cost On Patch

A handshake in the shadows

AOL’s local news network Patch lost ~$100 million or so in 2011.

A source just sent us Patch’s Q4 2011 rate card, helping to fill in some details on how that might be possible. 

It reveals that Patch’s most expensive ad unit costs ~$2,400 to run for a whole month.

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