Patch Just Had A Really Nice May

Patch in The sand

AOL’s network of local blogs, Patch, had a pretty nice May, scoring at 14% increase in unique visitors over April – up to 11.7 million.

Some more numbers from a Patch press release:

  • “This 14% month-over-month growth outpaced the comScore Regional/Local category as a whole, which grew only 3% over the same time period.”
  • “Patch had a 12% increase in engagement (visits per unique visitor) from April to May. Within the top 10 regional-local properties, this represents the highest increase in engagement month over month, and ranks Patch as the second highest in engagement among those properties.”
  • “With an average site age of just over 18 months, Patch is now the #5 regional/local property on the web, from #10 when it first entered the rankings in December 2010.”
  • “Patch’s total revenue was 14% higher than its previous record (November of 2011). This represents a 17% bump in revenue over April of 2012.  Patch has already booked for 2012 130% of its total 2011 revenue.”

Patch still has a long way to go. Patch has about 800 editors attracting something like 15,000 unique visitors each. That’s not a cost efficient ratio.

By contrast, AOL’s other big media project, the Huffington Post, has maybe 500 editors attracting 70,000 unique visitors each.

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