- Patagonia posted on its website on Monday: “The President Stole Your Land.”
- The retailer says it plans to sue the Trump administration, after the announcement that two national monuments will be drastically reduced in size.
- Patagonia’s website struggled to deal with the huge traffic influx.
On Monday, customers visiting Patagonia’s were greeted with a bold message: “The President Stole Your Land.”
The retailer sent out the anti-Trump message as a response to the announcement that two national monuments will be drastically reduced in size. In the largest-ever reduction of a national monument, the Bears Ears National Monument in Utah is being shrunk by 85%.
Patagonia called the decision an “illegal move” by Trump, and said the company plans to sue the administration over the decision.
The response to Patagonia’s website was explosive on social media.
The bold move seems to have attracted so much attention to Patagonia’s website that it struggled to handle the traffic.Bloomberg reported that the retailer’s website was overwhelmed, as a huge number of people visited the site.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.