The CEO of a startup that makes fake meat explains why he didn't sell to Google

Impossible Foods, a startup that makes fake meat, didn’t sell to Google because it didn’t want to be dependent on a company working on “a zillion different things,” founder and CEO Patrick Brown said on stage at Vox Media’s Code Conference.

The Information reported last summer that Google had tried to buy Impossible Foods for between $200 and $3o0 million dollars and although Brown didn’t touch on price, he confirmed Google’s interest.

Here’s how he put it:

In a nutshell, bless their hearts — I don’t have anything bad to say about Google — but we’re a mission-driven company and Google has a lot of interests. We want to have control of our fate. We don’t want our success to be dependent on the continuing willingness of a company that’s trying a zillion different things to support it as it needs. It made no sense for us to be acquired by anyone at this stage.

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