First parents invaded Facebook. Now they’re coming for Snapchat.
While Snapchat’s popularity with teens and 20-somethings is still strong, people 35 and older are flocking to the ephemeral social network too.
Snapchat’s own usage statistics skew even more towards an older demographic.
The company told Tech Insider last week that 17% of its users in the US are over 35. Its app has 150 million daily users globally, 80% of which are between the ages of 13 and 34.
I’ve seen the phenomenon of parents joining Snapchat first hand. Both my mum and mother-in-law started regularly using Snapchat in the past month.
Both my mum and mother-in-law are posting regularly to their Snapchat Stories now and I don’t know how to process
— Alex Heath (@alexeheath) June 29, 2016
Clearly I’m not alone:
MY PARENTS LOVE SNAPCHAT.
— kt (@KatieJurk) July 5, 2016
Snapchat is widely considered to be more confusing than other social networks, but that hasn’t managed to stop my mum from posting compilations of photos and videos (the app calls them “Stories”) with goofy selfie filters and emojis. She makes it look effortless.
Facebook CEO Mark Zuckerberg famously declared that “
coolness is done for us” in 2013. That was when teens were starting to use Facebook less, and now they have all but abandoned sharing on Facebook for newer apps like Snapchat.
Could Snapchat become uncool one day too? Maybe. But for now, Snapchat doesn’t seem to be worried about older people killing its cool factor. Here’s how a company spokeswoman explained it to The Wall Street Journal:
“Our community enjoys having their parents on Snapchat because it’s a really fast and fun way to communicate. We don’t have the public likes and comments that often make for awkward moments on traditional social media. It’s never been an issue.”