Paramount: Not Certain That We Will Kill Toshiba's HD DVD

Paramount was quick to deny the FT’s report that it’s about to stick a fork in HD DVD, but for reeling fans of the format, the wording of the denial will not inspire confidence:

“Paramount’s current plan is to continue to support the HD DVD format,” Brenda Ciccone, a spokeswoman for Paramount, told Bloomberg in an e-mail today.

Note the word “current.” Also note Viacom chief Phillipe Dauman’s lukewarm denial in a Reuters interview:

“We made a good decision, which I endorse,” Dauman said, responding to a question about whether Viacom would reconsider its support for HD-DV.

Meanwhile, in Paramount’s offices, Toshiba executives are no doubt on their knees…

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