Here's Why Pappy Van Winkle Is The White Whale Of Bourbons

Pappy Van Winkle may be the most coveted brand of bourbon but it's not the most expensive one. Tommy Tardie of the whiskey bar Flatiron Room tells Business Insider Video all about the bourbon, its history and other brands of similar quality. Produced by Justin Gmoser; Additional Camera by Daniel Goodman Follow BI Video: On Twitter

NOW WATCH: Executive Life videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.