Panera Bread is going to start using kiosks to input customer orders.
The fast-casual chain will start adding about eight kiosks per restaurant, writes Venessa Wong at Bloomberg Businessweek. Customers will also be able to order from their phones.
As a result, there will be 1-2 fewer cashiers in restaurants.
Panera Bread CEO Ron Shaich said that the new system would help accuracy of orders. Customers would also be able to customise their food.
Shaich told Businessweek that it won’t be cutting back on workers. The former cashiers will now carry food to customers’ tables.
“The dirty little secret in the food industry is one in seven orders is wrong,” Shaich told Businessweek. “We’re one in ten, a little better than average. Half of those inaccuracies happen during order input.”
Panera Bread also hopes the new system will help its slow service issue.
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