(This interview with Pandora founder Tim Westergren was shot in July 2010. He tells us the story of Pandora before filing for today’s IPO)
Founded in 1999 by Tim Westergren, Pandora was able to raise some money right before the dotcom bubble burst. Once that money ran out, however, Pandora struggled to raise more cash and “spent over two and a half years essentially broke.”
Westergren’s pitch to over 300 VCs during that period fell on deaf ears, as investors were extremely cautious about their commitments after the dotcom crash, and the music industry online was in disarray.
To compensate for the lack of funds, Westergren worked for free and convinced others to do the same. Watch Tim Westergren’s story on how he kept Pandora above water.
Produced By: Kamelia Angelova & William Wei
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