Pageviews Are Dead: Here's What You Should Be Tracking Instead

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In a recent post for ReadWriteWeb, Tim Trefren, founder of Mixpanel analytics service, writes that focusing on pageviews is no longer an effective business strategy.

If your business sells a product online, there are other customer metrics that are vastly more valuable than mere number of visitors coming to your site.

Trefren advises paying more attention the following alternatives; these metrics should give you more useful information about your users’ behaviour, which you can use to develop strategies for improving your conversion rates.

  • Conversion funnel analysis: Measure conversion rates across all the steps through the purchase
  • Click tracking: Find out what things users are clicking on and which elements of your site are attracting the most (and least) attention
  • Event tracking: Measure the interactive elements of your site, like videos or invites
  • Split Testing: Create various versions of your site and see how the differences influence visitor behaviour in all the above areas

Read the entire article at ReadWriteWeb >

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