When Antonio Margarito challenges Manny Pacquiao for the junior middleweight belt next month, he’ll don a personalised shirt from the punk-rock apparel brand Affliction. He’ll earn five figures from Affliction should he upset Pacquiao, the LA Times reported. But if he loses, he doesn’t get anything.It’s a unique sponsorship deal for Margarito, who isn’t exactly a marketers dream spokesperson. Margarito was caught with plaster underneath his gloves prior to a 2009 loss to the ageing Sugar Shane Mosley. And few believe has any chance against the world’s best pound-for-pound boxer.
But Margarito’s translator said he’s never seen the fighter so confident leading up to a fight. So when Affliction rejected a traditional sponsorship deal, he was compelled to propose the all-or-nothing agreement to Affliction. They immediately jumped on board.
“That’s punk rock, that’s who we are,” said Affliction founder Tom Atencio.
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